JACY WHITE

Journalism

 

Freelance Editor

Various 

June 2015 -Present

 

Edited essays, theses, documents, an various content for graduate and high school students. Proofread academic documents for grammar spelling and usage. Assessed rough text copy for consistency and accuracy. Crafted text to establish parallel and logical structure. Edited text to maximize readability and accessibility for a variety of audiences.

​

Staff Writer & Copy Editor

The Daily Trojan 

June 2011 - Jan 2013

​

Explored school-related issues and entertainment topics. Composed articles for the Lifestyle and Opinion sections, and contributed twice a week to The World at Large global news blog. Reviewed and edited submitted articles before publication.

 

 

Columnist & Copy Editor

TheSpun.com

Aug 2011 - May 2012

​

Represented USC as a sports reporter for CollegeSpun, an online college sports website. Contributed a summer blog about the best football season of each PAC-12 team since 1980. Researched football history, interviewed athletes, attended sporting events on which to report. Became skilled in online editing and publishing. Edited peer articles and blog posts for grammar and accuracy.

​

Marketing

 

Social Media Manager

The Mission Inn Hotel & Spa; Casey’s Cupcakes

July 2015- Nov 2015

​

Cultivated and executed successful social media programs for the hotel, spa, four restaurants, and two bars. Collaborated with graphic designers to create engaging posts while driving brand awareness and encouraging consumer communication. Developed “High 5” Marketing

Campaign to boost online reputation through review websites. Championed separate social media campaigns for sister company, Casey’s Cupcakes. Rebranded bakery products as chic lifestyle accessories for a younger, stylish demographic.

​

​

Online Advertising

FindMySong.com

Jan 2014 - May 2014

​

Established and assessed online advertising presence of music collaboration website FindMySong. Attracted potential users through email marketing and Google advertisements catered to target market of college musicians. Altered website for improved conversion rate

optimization and analyzed traffic patterns using marketing analytics to forecast future marketing strategies. Yielded 20,000 impressions, 350 subscriptions, and an increased click-through rate of advertisements.

​

​

Consumer Insights Researcher

C&G Agency

Jan 2013 - May 2013

​

Conceptualized, implemented, and evaluated an integrated marketing campaign for Honda Motor Company, Inc that included print advertisements, commercial spots, and on-campus events. Surveyed more than 5,000 college students, administered small focus groups, and conducted one-on-one interviews. Exceeded client goals of increased positive impressions by 250% and generated ROI of over 150% through implemented campaign. Analyzed findings and proposed future strategies to client.

​

​

Marketing Intern

Link Entertainment Marketing

Jan 2012 - Apr 2012

​

Interpreted scripts of upcoming films into shortened plot summaries and character analyses. Brainstormed possible brand integrations and product placement opportunities. Contacted companies and celebrities for cross-promotional marketing prospects. Maintained brand and

talent relationships.

 

Hospitality

 

Mimi's Cafe

Shift Lead

Mar 2016- Present

​

Accurately obtain guest orders in a prompt and pleasant manner. Promoted to bartender within three months. Maintain comprehensive knowledge of beer mixed drinks and spirits. Efficiently fill a wide variety of orders in a short period of time while ensuring bar is kept clean and up to legal standards. Awarded Employee of the Month July 2016.

​

​

The Cheesecake Factory

Server

Aug 2014- July 2015

​

Accommodated restaurant guests through accurate order obtainment, safe food handling procedures, and excellent customer service. Utilized exceptional hospitality skills to provide prompt and courteous service to patrons in a fast-paced work environment. Acted as a team player when other staff members fell behind.

 

Johnny Rockets

Supervisor

Apr 2009- Aug 2014

​

Promoted to Supervisor May 2014. Reviewed all financial transactions and monitored restaurant budget to ensure efficient operations. Trained new hires, acted as general manager in his absence, and created positive, exciting guest and staff experiences.

RESUME